Partnership models
OEM or ODM. Two routes to a manufactured product.
Bring us your design and we will build it, or start from ours and put your brand on it. The right choice depends on how much you want to own and how fast you need to launch.
Your design, our manufacturing
OEM
You own the product. You supply the blueprints, tech packs and specific measurements, and we manufacture to them. The result is exclusive to your brand, and the intellectual property stays with you.
- Custom design
- You provide blueprints, tech packs and specific measurements.
- Full control
- You own the product design and the legal rights to it.
- Higher initial investment
- Tooling, moulds and first-article testing are funded up front.
- A unique product
- The finished item is exclusive to your brand.
Our design, your brand
ODM
We start from an existing design and adapt it to your brand. Development cost and risk are far lower, and the product reaches the market much sooner.
- Pre-designed
- Production starts from our own designs and existing tooling.
- Fast launch
- Products reach the market significantly faster.
- Lower cost
- You save on research, testing and development spend.
- Brand-level changes
- Colours, logos and packaging are adapted to your identity.
Side by side
Which model fits your project?
A straight comparison of the two arrangements on the points that usually decide it.
| Consideration | OEM | ODM |
|---|---|---|
| Who owns the design | You do | We do |
| Design source | Your blueprints and tech packs | Our existing designs and tooling |
| Up-front investment | Higher: tooling, moulds, testing | Lower: development already done |
| Time to market | Longer, a full development cycle | Much shorter |
| Exclusivity | Exclusive to your brand | Shared base design, your branding |
| Customisation | Unlimited, it is your design | Colours, logo, packaging and light changes |
| Best suited to | A differentiated product you intend to own | Getting to market quickly and affordably |
Still weighing it up? Send us the requirement and we will tell you which route we would take in your position, and why.
Engagement
How a partnership runs.
The same six stages apply either way. Under ODM, stage three is shorter because the base design already exists.
- 01
Enquiry
Share your drawings, BOM or a description of what you need built.
- 02
Feasibility & quote
We review manufacturability, confirm the approach and quote against it.
- 03
Design or DFM review
We design from scratch, or review your design for manufacture.
- 04
Prototype
A first build is produced and validated before production is committed.
- 05
Production
Assembly runs to the approved recipe with in-line inspection.
- 06
Test & dispatch
Final inspection, functional test and dispatch across India.
Start a project
Ready to talk about a partnership?
Tell us what you want to bring to market, the volumes you have in mind and your target launch date.